Our world is in the midst of a pandemic. This crisis has everyone on edge and plugged into the internet for days at a time seeking information, guidance, and hope.
Content creators have a gigantic responsibility to deliver all of these things to their audiences. As you share your helpful hints and tips for getting through this difficult time, here are a few things to consider about your tone and the messages you put out.
- Smugness does not serve them. You are in the position you are in because you are and have been an expert. We are grateful that there are some people who are prepared and who can share how to deal. Rubbing it into people’s faces that you have a stockpile and they are struggling to find bread isn’t a great way to service your audience. The same goes for my entrepreneur folks, finance bloggers and the like, who have money saved up, or the salaried folks who got out of the blogging game, etc. Be blessed that you’re going to be okay, and put a hand down to pull someone up to your level.
- Being accusatory or making assumptions diminishes our credibility. Again, as worldly content creators, we have a bigger lens into humanity. We can remember that not everyone had money at the end of last week to get food for their family, or not everyone has the option to tell their job they’re not coming in if the company hasn’t closed. If we assume anything, let’s try to assume that more people would opt to stay home to keep (at the very least their family but also) others safe and healthy.
- We have the responsibility to identify and amplify accurate resources as well as hide / downplay information that is false. I know some of the #fakenews stuff is so ridiculous that we want to talk about it. Not everyone is as media savvy as we are. Consider not amplifying incorrect information, even if it is to talk about how preposterous it is, because not everyone is able to understand that you’re not sharing because it’s true. Join or start a Facebook group to talk about conspiracy theories rather than share it on your public pages.
- Share your anxiety if you must, but please also share resources. I know it’s a lot to have to think about others and their emotions when you’re having a panic or anxiety episode. If you are at a place where you can manage it, though, please consider how often you’re sharing your internal feelings of anxiety with your platform, and try to share resources for helping others to deal with their feelings during this time. When you have a developed platform, your audience is looking for you for how to respond. It’s almost like we’re the parents of our followers. We have to be calm in order to not incite panic.
How are you serving your audience and community during this challenging time?